Report

D2A2 Insights Report 2026

Why Data Products, Not Dashboards, Drive Real Business Impact.

D2A2 — Insights that matter

Authors: Prashanth Southekal, Arun Marar, Tobias Zwingmann

  • Why Data Products, Not Dashboards, Drive Real Business Impact.
  • Understand why dashboards alone fail to create real business value.
  • Learn how data products create a trusted, scalable foundation for analytics and AI.
  • See how to enable “one version of the truth” across the enterprise.

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